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  • Which SEO metrics are important to track?

    Posted by Christian on June 13, 2023 at 1:44 pm

    Here are five key metrics to keep an eye on:

    1. Organic Traffic: This metric represents the number of visitors who arrive at your website through organic search results. It indicates the effectiveness of your SEO efforts in attracting relevant traffic. You can track organic traffic using tools like Google Analytics.

    Illustration: Think of organic traffic as the number of people who discover your website by searching for relevant keywords and clicking on your search result.

    1. Keyword Rankings: This metric shows where your website ranks in search engine results pages (SERPs) for specific keywords. It helps you evaluate your visibility and identify areas for improvement. Tools like SEMrush or Moz can provide keyword ranking data.

    Illustration: Imagine a ladder with each rung representing a search engine ranking position. Your goal is to climb higher on the ladder for targeted keywords.

    1. Click-Through Rate (CTR): CTR measures the percentage of users who click on your website’s link when it appears in the search results. A higher CTR indicates that your title and meta description is compelling, leading to more clicks and potential traffic. You can find CTR data in Google Search Console.

    Illustration: Visualize a fishing lure in the search results, with the CTR representing the number of fish (users) that get hooked and click on it.

    1. Bounce Rate: Bounce rate refers to the percentage of users who leave your website after viewing only one page. A high bounce rate may indicate that your content or user experience needs improvement. Google Analytics can provide bounce rate data.

    Illustration: Imagine a revolving door at the entrance of your website. A high bounce rate means visitors enter but quickly exit without exploring further.

    1. Backlinks: Backlinks are links from other websites that point to your site. They are essential in SEO, as they indicate trust, authority, and popularity. Tracking the number and quality of backlinks can help you understand your website’s reputation and visibility. Tools like Ahrefs or Moz can assist in monitoring backlinks.

    Illustration: Think of each backlink as a vote of confidence. The more quality votes you receive from other websites, the higher your authority in the eyes of search engines.

    Christian replied 10 months, 2 weeks ago 1 Member · 0 Replies
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