Where is business intelligence used?
Business intelligence is used in a variety of businesses and industries. It helps organizations to make better decisions by providing them with insights into their data. Businesses use business intelligence to understand their customers, track their performance, and make better decisions.
Some of the ways business intelligence is used include customer segmentation, channel analysis, marketing mix modeling, financial analysis, and supply chain analysis. Organizations use business intelligence to improve their decision-making process and gain a competitive advantage.
So basically, anytime you hear someone talking about using data to make informed decisions within a company, they’re likely referring to some form of business intelligence!
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