What’s the difference between marketing and prospecting?
The main difference between marketing and prospecting is that marketing creates awareness and interest in a product or service. In contrast, prospecting is the process of identifying potential customers. Marketing typically involves more money and resources than prospecting, as it requires creating various materials (e.g., ads, website content, etc.) to generate interest. Additionally, marketing generally casts a broader net than prospecting to reach as many potential customers as possible. Prospecting tends to be more focused, targeting individuals likely to be interested in what is being offered. Because of this focus, less money and resources are typically required for prospecting than for marketing.
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