What is marketing concept?
Marketing is the process of creating value for a company through the creation and distribution of products or services. The “marketing concept” refers to the idea that a company should create a market for its products or services by identifying and meeting the needs of its customers.
In other words, the marketing concept holds that a company should focus on understanding and satisfying the needs of its customers rather than on promoting its own products or services. By doing this, a company can create more value for itself and better compete in the marketplace.
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