What is cold email marketing?
Cold email marketing is a technique for reaching out to potential customers who don’t know who you are or what you do. You might know them from somewhere (a mutual acquaintance, LinkedIn, Twitter, etc.), or you might just have their email addresses.
The idea behind cold email marketing is that if you can get in front of your target customer with a message that’s relevant and interesting to them, there’s a good chance they’ll become a customer.
There are many ways to do cold email marketing, but the most important thing is to make sure your emails are personalized and relevant to the person you’re targeting. Generic cold emails usually go straight into the trash folder!
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