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How to use smart bidding
Smart Bidding is a feature in Google Ads that uses machine learning algorithms to automate bid strategies. These strategies aim to achieve specific performance goals, such as maximizing conversions, optimizing conversion value, or targeting a specific cost-per-action (CPA).
Before you start using Smart Bidding, make sure you have conversion tracking set up. This is crucial because Google’s machine learning algorithms rely on historical data to make accurate predictions and optimize your bids.
Here is a step-by-step guide to setting up and using Smart Bidding in Google Ads:
Step 1: Log in to your Google Ads account.
Step 2: Navigate to the ‘Campaigns’ tab on the left side of your account dashboard.
Step 3: Select the campaign for which you want to enable Smart Bidding.
Step 4: Once you are inside the campaign, go to the ‘Settings’ tab.
Step 5: Scroll down to the ‘Bidding’ section and click on ‘Change bid strategy.’
Step 6: Select one of the Smart Bidding strategies from the dropdown menu. The available strategies are:
- Target CPA: This strategy sets bids to help get as many conversions as possible at or below the target cost-per-action (CPA).
- Target ROAS: This strategy sets bids to help get as much conversion value as possible at the target return-on-ad-spend (ROAS).
- Maximize Conversions: This strategy uses advanced machine learning to optimize bids automatically and offers auction-time bidding capabilities that tailor bids for each and every auction.
- Maximize Conversion Value: This strategy automatically sets bids to help get the most conversion value within your budget.
- Enhanced CPC: This strategy adjusts your manual bids up or down based on each click’s likelihood to result in a conversion.
Step 7: Depending on your chosen strategy, fill in the appropriate target (e.g., your desired CPA or ROAS).
Step 8: Save your changes.
That’s it! Now, Google’s machine learning algorithm will analyze a wide range of signals at auction time and adjust your bids in real time, aiming to achieve your target. Just keep in mind that it may take some time (about 1-2 weeks) for the algorithms to learn and adjust, so give it some time to see results.
Please note that it is important to monitor your campaign performance regularly. If you notice that your campaign is not meeting its targets, you may want to adjust your bidding strategy or targets.
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