Are SEO and SEM the same thing?
SEO (search engine optimization) and SEM (search engine marketing) are two different things, but they both have to do with improving your website’s visibility in search engines.
SEO is the process of optimizing your website and its content so that it appears higher up on search engine results pages (SERPs). SEM, on the other hand, is the process of using paid advertising to promote your website through Google AdWords or other platforms.
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