Choosing a domain name for your startup can be difficult. With so many different options, it is hard to know where to start. This article will help you find the perfect name without too much stress. We have compiled five tips that we think are essential when picking a startup domain name:
1) Keep It Short and Simple
This is a well-known piece of advice, but it’s worth repeating because it’s so easy to get carried away. Just because you’re developing a product or service doesn’t mean that your company name needs to have a complicated word in there! Focus on picking a memorable and catchy name that will resonate with your audience.
2) Make It Memorable
One easy way to make it memorable is to make your domain name something you know for sure your customers can remember. When people buy products, they usually try to compare the features of the different products they are considering. If your domain name has a catchy feature that’s easy for people to remember, then more people will be enticed by it and thus choose you over the competition.
3) Find Something Unique and Catchy
The domain name that you choose for your website will be the first impression that people have of your company. Think of a domain that is catchy, easy-to-remember, and most importantly tells people what you do or sell. All the details about the company will be available on several other pages on the website, so all they need to know is what your company does right off the bat.
4) Use an Exact Match Domain Name (EMDN) If Possible
A lot of startups have brand names that are more unique than their domain names, but it’s the converse with companies like Pepsi or Target. EMDRs give these brands a web presence that is easily recognizable to customers. When you buy a domain name, make sure to purchase the .com version if possible. If another company owns a similar site (.net or .biz), it can cause confusion among consumers and ultimately hurt your brand presence on the web.
If purchasing an EMDN is not an option, consider buying premium keywords that have low search volume.
5) Include Your Company’s Name
Include the name of your organization as a domain name to identify it as a trademark. If you don’t include your organization’s name in the URL, there is a chance that someone else could grab up that valuable search traffic and profit from it instead of you when people do searches on Google or Bing for specific companies.
In this article, we’ve helped you gain some insight into the process of picking domain names for startups. We hope that by reading our article and following these tips, you have a better understanding on how to pick out a name that will help your business succeed online. If not, please consider enrolling in the Domain Mastery Course.
Domain Mastery is the only course you’ll need to learn how to pick domain names for your startup. This comprehensive online training program will teach you all about domains and Top-level domains (TLDs) so that picking a perfect name becomes easy.