How to Write a Cover Letter That Feels Authentic (and Gets You Noticed)

Let’s be real: cover letters are the worst. They make an already stressful job hunt even more nerve-wracking. And every time I write one, I find myself wondering: Does anyone even read these?

Spoiler alert: Yes, they do. But don’t panic—writing a great cover letter doesn’t have to feel like pulling teeth. With a little strategy (and maybe some caffeine), you can write a cover letter that feels like you, stands out, and gets you closer to landing that dream job.

So, ready to tackle the cover letter? Let’s do this.

Tip #1: Keep It Short and Sweet

If there’s one rule to live by, it’s this: a cover letter should be one page, max.
Cramming in every single accomplishment might feel tempting, but trust me, it’s overkill. Instead, focus on the highlights—the experiences and skills that show you’re the perfect fit for this job.

My advice?
“Don’t cheat by shrinking the font or widening the margins. Figure out what’s most important and leave the rest out.”

Think of your cover letter as your elevator pitch: short, punchy, and impossible to ignore.

Tip #2: Do Your Homework

Let’s say you’re applying to work at TalkCounsel. Before you even start typing, visit their website. Read their mission statement. Scroll through their Twitter and LinkedIn. What’s the company passionate about? What problems are they trying to solve?

Here’s the gold: find the hiring manager’s name.
No more “To Whom It May Concern.” I  suggest being a little bit of a detective—use LinkedIn, Google, or even reach out and ask who’s hiring for the position. It shows effort and makes your letter more personal.

Tip #3: Nail the Opening Line

What’s the fastest way to get ignored? Starting with, “Hi, my name is…”

Instead, grab their attention from the first sentence. Here’s an example:
“I saw your job listing on LinkedIn, and I was thrilled—it’s the perfect opportunity to apply my skills in [insert relevant skill] and make an impact at [company name].”

It’s concise, enthusiastic, and straight to the point. No fluff—just substance.

Have you read?

• Metaphors That Spark Magic: Transform Your Headlines, Openings, and Calls to Action
• Break Free From Clichés: Write Fresh, Original Content That Captivates and Inspires

Tip #4: Show Them Why You’re Valuable

The company is hiring for a reason. What problem are they trying to solve, and how can you help?
This is where you connect the dots between your experience and their needs. Instead of listing past achievements (that’s your resume’s job), focus on how your skills will make their lives easier or their goals more attainable.

For example:
“Working in [specific role] has taught me how to [specific skill], which I can bring to [company name] to help solve [specific challenge].”

Bonus: Employers love adaptability and a willingness to learn. Highlight these traits, especially if you’re light on experience.

Tip #5: Be Enthusiastic, Not Desperate

We get it—you want the job. But there’s a fine line between being excited and coming across as too eager. Employers want someone who’s confident and passionate, not someone who sounds like they’re begging.

My advice? “Think of your tone as a first date: professional, positive, and a little flattering—but don’t overdo it.”

Tip #6: Get a Second Opinion

Writing is hard. Judging your own writing? Even harder. Once you’ve drafted your letter, share it with someone who knows you well and isn’t afraid to give honest feedback. Ask them to check for typos, tone, and clarity.

Having fresh eyes on your letter can be a game-changer. Plus, it’ll give you the confidence to hit “send” without second-guessing yourself.

Tip #7: Work Smarter, Not Harder

Here’s the secret to applying for multiple jobs: use a template.

Write one strong, tailored cover letter for the first job you apply to. Then tweak it for other roles by swapping out details like the company name, job title, and specific skills. This saves time without sacrificing quality.

A Quick Before-and-After Example

The First Draft:
To Whom It May Concern,
I am passionate about video production and would love to apply for this role. I have experience with Adobe Creative Suite and TriCaster, and I’m confident I’d be a great fit for your team.

The Final Draft:
Dear Maureen and the Creative Center Team,
When I saw your job listing, I couldn’t wait to apply. Working in video production has taught me how to transform ideas into compelling visual stories, and I’m eager to bring that expertise to your team. From creating storyboards to mastering tools like Adobe Creative Suite, I thrive on turning concepts into polished content.

Bottom Line

Cover letters might feel daunting, but with a little planning and the right strategy, they’re totally manageable. Overall, keep it short, personalize it, show your value, and proofread.

And most importantly—don’t overthink it. The goal isn’t to write a perfect letter; it’s to show why you’re the perfect fit.

Now, go tackle that cover letter like the rockstar you are. Good luck!