Bury Your Competitors Under Sheer Output

I recall hearing this phrase a while back, “bury the competitor under sheer output,” and it stuck with me because it’s brutal in the best way. It’s not about being smarter or having a bigger budget or even a better product at the start. It’s about outworking everyone else so hard that they just can’t keep up.

Think about it like this: most people, most companies, have a certain pace they’re comfortable with. They put out content, ship features, make sales calls at a steady, reasonable clip. But if you crank your volume to eleven, if you’re producing twice, three times, ten times as much as the next guy, something wild happens. The market gets flooded with your stuff. Your name is everywhere. Your voice becomes the default. People start associating the whole category with you because you’re the one showing up constantly.

Writers do this on Substack or X or YouTube. One guy posts a thoughtful essay once a month and gets polite claps. Another posts something solid every single day, sometimes twice a day, and suddenly he’s got the biggest audience in the niche. Musicians drop a single every six months while some kid on SoundCloud uploads a new beat every night and ends up with millions of plays. Startups that ship tiny updates every week leave the “stealth mode for two years” crowd in the dust.

It’s not glamorous. It’s grinding. You’re going to put out some stuff that’s merely good instead of perfect. You’ll have days where you’re tired and the work feels average. But average work released consistently beats amazing work that barely sees the light of day.

The beautiful part is that sheer output creates its own momentum. The more you make, the better you get. The algorithms notice. The audience grows. Opportunities start coming to you instead of you chasing them. And your competitors? They look up one day and realize the conversation has moved on without them because you’ve been talking nonstop while they were polishing their one big thing.

Of course, this only works if there’s some baseline quality. Total garbage won’t cut it. But good enough, shipped relentlessly, compounds like crazy.

I’ve seen it in my own corners of the internet. The accounts that win aren’t always the wittiest or the most profound. They’re the ones that just keep posting, keep replying, keep creating when everyone else is overthinking or taking a break.

So, if you really want to win, sometimes the move is simple: make so much stuff, so fast, so consistently that nobody can ignore you. Bury them under sheer output. It’s ruthless, it’s effective, and honestly, it’s kind of fun once you get rolling.